In advertising, we work directly with public relations and
marketing disciplines. These three combined provide many opportunities for writing.
Whether that is from social media to press releases to annual reports. There
are areas for creative and professional writing.
For example, when branding a company, you have to create
their “voice.” This must be incorporated into everything they produce, from
emails to articles to copy on the website. This opens the door to writing with
personality. Through this class, I have gotten the opportunity to really let my
personality bleed through my stories. The assignments have allowed this because
we are required to put a twist on a published story.
Before this class, I only wrote research papers or executive
summaries for advertising campaigns. These were more straightforward and rigid assignments
because storytelling was not incorporated.
At work today, some of my coworkers were reading an article
about storytelling, and it got me thinking about how even corporate businesses
can use this technique. I work for a nonprofit, so storytelling is the heart of
our writing because we are trying to pluck the heartstrings of our supporters. However,
a business can also use this method because there are plenty of success stories
that can be used as promotional materials.